How to Inspect Your PPC Account for Click Fraud

Having a good pay per click campaign that works involves taking care of certain things so that you can get a great return on your investment. Click fraud is one of the negative factors that you should be aware of. The purpose of this article is to tell you how you can work to handle click fraud so that your investments will be safer.

Continuously Track Your Campaigns: While tracking your advertising campaigns is an important step, not many advertisers happen to do it. The truth be told, if you cannot handle an item, then you will have a very hard time trying to monitor it.

So, there is a huge connection between an account being managed and monitored, which is why you should always be certain that your accounts are being tracked in the right manner. If Google Adwords is a major part of your pay per click advertising campaign, then you have the option of picking either account performance or campaign performance. These simple tools allow you to view the number and as well as the percentage of clicks that Google sees as 'not valid'. In order to make sure that you do not lose your invested money, you can use these tools to your advantage to track your pay per click campaign.

Keep an Eye Out For Sudden Spikes: There is always a consistent level of click through rates which you will understand once you start working on a campaign. If you notice that your click through rate has suddenly increased and it doesn't look normal, then there are chances that something fishy is going on. If sudden spikes in click through rate happen, it must be taken seriously because it is not normal. Click fraud could be happening if you notice that your click through rate and increase in sales don't correspond. Sometimes this happens to be the biggest sign of click fraud, and taking immediate action against it will help you bring it down and eventually stop you from losing more money.

Track Your Competition:

With growing competition and with more and more businesses joining the Internet bandwagon, it's not uncommon to find competitor click fraud happening. There are companies that are bad enough to want to use fraudulent clicks against the competition. This is why you should track those advertisers who have your same keywords because they could potentially use click fraud against you. There are plenty of online tools that can detect click fraud and tell where it comes from and if it is from your competitors.

Everything that you do to stop click fraud will help to reduce your possibility for loss. Do not forget that the purpose of your pay per click campaign is to return money on your investment and not to lose it.

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