Launching a great membership site isn't about a one time effort; it is about starting off well and strong before the launch process actually starts so that it will be a real success. The purpose of this article is to offer you a good idea about how to properly launch your site.
Target a Group of People: In order to make your membership site successful you should focus on going after a targeted group of people, a tight niche that is willing to pay money for a premium service or content. You have to ensure that you're not going after a big, vague market with your membership site because that way you'll end up making very little profits since not many people will be willing to pay for your site's membership. Make sure that you keep your membership exclusive and target the people who are looking for specific solutions to specific problems that they will be happy to pay to get. For example, "Forex Trading" is a large niche market, but at the same time it's laser targeted too - people that often try and fail at Forex trading are always looking for new ways to increase their profits and get a better return on their investment. Do you think this would prove to be a viable market that's ready to pay? Absolutely it is! If you want to find great success within your market you shouldn't worry about pleasing everybody and instead should focus all of your attention on the smaller groups of people who are willing to buy your membership site's benefits.
Quantify the Economics of Your Website: There is a lot that can be learned by studying the economics of a particular website. In other words, try to make valid assessments so that you have a stable ground to walk on. For example, if your membership site is running a freemium business model where you sell free membership as well as premium, try to analyze how many free members you can generate and how many paid. Ask yourself questions like "how much is a good price for an annual subscription"? Are there any other revenue sources that you'd be utilizing? What price do you pay to attract new memberships? How long will be you able to sustain your paid members? Answering these questions will give you the bedrock you need for creative solutions to other problems.
Contact Information is Key: As soon as your site launches you need to make it was easy as possible for traffic to contact you when they want. The first visitors and members of your site are called "early adopters" and it is vital that they have a way to let you know if they run into problems with your site or membership. This is especially important with a membership website because people will be paying for the content, and any bugs or issues that need to be fixed so that they get what they're paying for.
When you launch your own good membership site, it is important to get important variables right because, in the end, your response will depend on your foundation.
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