It's not all that difficult to come up with a great homepage design; coming up with stellar homepage content on the other hand can be quite the challenge. No matter how great the design of the site is, if it doesn't come across to visitors as professional it won't pull in the leads or sales you're looking for. Failing to give proper time and care to the creation of your website's homepage can spell disaster for your business. The purpose of this article is to help you get a unique perspective on designing your homepage, and what you can do about it to make it better.
You should produce a SEO title for your homepage because most of the traffic that you get will be because of the search engines. If you do not take note of your homepage's title, you will not experience the ranking that you should get. In error, plenty of companies make a lot of mistakes by only placing the company or product name in the website title. But, when this is done, they are seriously hindering their chances of obtaining specific targeted search engine traffic. Keyword research should be done first so that you will be aware of your primary keywords. Then put these in the homepage title to get the best outcome. However, you should never abuse and put too many keywords into your homepage title. Have a two word limit for your keywords in your title.
Your homepage should always have updated material as a way to increase your website's sticky rate.
You can simply do this by adding provided self updating applications that have the latest news or newest products or even testimonials from your happy customers. These things can be found on sites that are database driven and with certain sites such as Wordpress. Another strategy to use would be RSS feeds that will put the most recent information on your homepages with content that is pulled from other places. By setting up automated updating information on your homepage, this ensures that your website will continuously have the most recent and relevant materials.
Make sure your products can be easily found from your homepage; don't bury them somewhere in your site. Because the purpose of your site is to sell your products, use your homepage to showcase your main products to your target audience and to lead them to the right pages.
For example, if you have a flagship product that deserves all the attention, you can have it prominently placed on your homepage as a banner or as a link, so that visitors are able to see it as soon as they enter the site.
These are just some ways to optimize your homepage so you can increase your conversion rate and get more leads. By making the right changes to your homepage, the overall response to your website will improve.
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